Conceptual Ad Campaign - Antiquity Blue
Advertising, Poster • Antiquity Blue, Talenthouse


The fundamental premise of this campaign centered on the theme of positivity, emphasizing the iconic silhouette of the Antiquity Blue bottle.
Our aim was to showcase a multitude of interpretations illustrating the diverse ways in which individuals perceive and embody positivity.


CONCEPT 1: ESCAPE THE STORM


Extending her hand towards the viewer, a girl offers a heartfelt gesture, encouraging them to hold on and join her from the frigid cold into a realm brimming with boundless positivity that eagerly awaits them on the other side of the silhouette-shaped door.








CONCEPT 2: FEEL THE RHYTHM


During his daily commute, a man finds solace and positivity in the music playing through his headphones.
Amidst the bustling city, the melodies become a refuge, providing a much-needed break from the noise and frenzy.








CONCEPT 3: DIVE INTO POSITIVITY


As the woman plunges into the clear pool, she immerses herself in a revitalizing atmosphere, symbolizing her journey into positivity. With newfound optimism and joy, she embraces the uplifting experience of diving.








DISPLAY SCENARIOS





