Conceptual Ad Campaign - Antiquity Blue

The fundamental premise of this campaign centered on the theme of positivity, emphasizing the iconic silhouette of the Antiquity Blue bottle.

Our aim was to showcase a multitude of interpretations illustrating the diverse ways in which individuals perceive and embody positivity.

CONCEPT 1: ESCAPE THE STORM

Extending her hand towards the viewer, a girl offers a heartfelt gesture, encouraging them to hold on and join her from the frigid cold into a realm brimming with boundless positivity that eagerly awaits them on the other side of the silhouette-shaped door.

CONCEPT 2: FEEL THE RHYTHM

During his daily commute, a man finds solace and positivity in the music playing through his headphones.
Amidst the bustling city, the melodies become a refuge, providing a much-needed break from the noise and frenzy.

CONCEPT 3: DIVE INTO POSITIVITY

As the woman plunges into the clear pool, she immerses herself in a revitalizing atmosphere, symbolizing her journey into positivity. With newfound optimism and joy, she embraces the uplifting experience of diving.

DISPLAY SCENARIOS